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Blending indie football culture
Web3, football design, sporting leisurewear, music and online football media
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Years in the business
A Legacy of Football Culture and Pioneering
Studio Anorak Ltd is a New Zealand-based creative company focused on niche areas of indie football culture, blending Web3, digital football design, sporting leisurewear, music and online football media.
Our Portfolio
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Football Shirt Culture
FootballShirtCulture.com is a well-established online platform that has been celebrating the culture and passion behind football shirts since 2006.
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Design Football
Founded in 2008, DesignFootball.com is a creative platform dedicated to football design. It offers a community-driven space where members can showcase their concept football kits, logos, and other design ideas.
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KIT LEAGUE
KITLEAGUE.com is a pioneering football collectibles platform at the intersection of football shirt culture, Web3, and virtual reality.
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HOSSOH
HOSSOH.com, a music sharing platform, is inspired by the unique overlap of football fandom and club culture, curating niche dance music that capture the energy and spirit of both worlds.
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FUTSOUL
FUTSOUL, originally launched in 2010 and relaunching in 2025, embodies the essence of football fan culture. This lifestyle brand combines fashion and the Beautiful Game, creating contemporary leisurewear that give a voice to the passion and spirit of the sport we all love..